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Top 5 things about SEO Consulting that you need to know


Whether you own a website or want to make money off your web presence, search engine optimization is something you should think about carefully. Yes, even the most amateur web developers can help you implement a basic SEO strategy but in order to tap its true potential and overcome your competitor’s lead in results, it’s better to consider a consulting agency. If you don’t know much about how it all works, reading this article will help you understand all you need to know about SEO consulting.

SEO consulting explained

The basic job of any SEO consultant firm is to qualify, examine and finally come up with guidance that helps you enhance your business online. They will need to analyze every possible aspect for creating and enriching your online presence. Here are a few of the areas a typical SEO consultant can review for your company or business online:


  • My Business page on Google
  • Landing pages
  • Social media accounts and posts
  • Keyword choice and usage
  • Company website
  • Technical aspects via Google Console and third-party tools
  • Traffic from your set policies
  • Link creation strategy
  • Advertisements
  • Your blog
  • Search engine rankings

Experience

Because of the fact that search engines alter their algorithms and pattern, it’s therefore essential that you choose an experienced consultant who has seen through several search engine updates in the recent past. An SEO company’s quest for staying up to date is crucial since it demonstrates their ability to counter modern-day changes in the way search engines work.

Outcomes

It’s important that you pay special attention to the outcomes an SEO consultant offers and what it promises to deliver. Reaching a high ranking on a somewhat competitive keyword can take months so if you’re offered something that’s too good to be true, you’re just being lied to. It’s also necessary to set the outcome targets according to your particular mode of business. Olga Gladkaya, working as an SEO manager at the Seologist SEO Company, explains search optimization with a restaurant example. According to him, if someone wants to search online for places to eat a particular beef burger, then that individual is most probably going to choose a different restaurant to place an order if your place doesn’t come up on the first two pages.

SEO consultants can’t fix a flawed service or product

No matter how excellent your products are in terms of ROI or demand, an SEO consultancy firm cannot magically help you sell it. For that, you will have to work on your product research. An SEO consultant will definitely enable you to generate a lot of traffic to your website or online store but the products or services you’re offering determine whether that traffic does business with you or not.

Smooth user experience

A robust on-page SEO can help your website increase the load speed, reduce the bounce rate, improve its usability and experience for all the people who visit whether they’re on tablets, desktops or smartphones. If users encounter a nice experience on your site, it will leave a positive impact on them and give them a reason to come back.


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publié le 2021-05-10 par Radioactif

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